Recent Kickass Social Media Strategy Articles

An Open Letter to Mark Zuckerberg

Inc.com columnist Phil Simon says Facebook could solve a few key problems with one simple solution: Charge users--they'll pay.  Read more

5 Tricks to Drive Traffic to Your Website

Your new site is slick--but what if it's a digital ghost town? Try a few of these tricks to flag down more visitors.  Read more

Write Winning Blog Posts 

Web writing advice from Soraya Darabi, co-founder of Foodspotting, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

3 Cool Web Tools to Deepen Relationships With (Other) Entrepreneurs

Use technology to build stronger, more meaningful (virtual or real-life) relationships with small business owners. Here's three examples I love.  Read more

4 Tips for Using Social Media to Sell

You can use social media to land a sale--but only if you're following these key principles.  Read more

Does Your Content Suck? Here's How to Tell

According to Twitter's co-founders, the Web is awash in bad content. Are you part of the problem?  Read more

A Facebook Ad Campaign That Actually Works

Tough Mudder CEO Will Dean has found Facebook advertising is a cost-effective way to drive people to hardcore obstacle-course events.  Read more

Dos and Don'ts of Facebook Marketing 

Social media advice from Soraya Darabi, co-founder of Foodspotting, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

OtterBox CEO: Why I Don't Use Social Media

Social media has become a powerful tool for all businesses, but a firm belief that 'if you can't do it well, you shouldn't do it at all' is behind my absence...  Read more

5 Reasons People Unfollow You on Twitter

Curb these top five annoying Twitter habits. Your followers will thank you.  Read more

11 Reasons a 23-Year-Old Shouldn't Run Your Social Media

Sure, she understands Instagram. But do you really want a new grad controlling your brand online?  Read more

11 Tips to Find the Best LinkedIn Groups

If you're using LinkedIn only to make connections, you're missing out.  Read more

How to Make $2 Million in One Day

This little start-up hit the jackpot by playing all the right notes in an online campaign. Here's how you can, too.  Read more

7 Tools to Get More Out of Pinterest

If you're going to use the photo-pinning platform, turn those "pins" into sales. Here are a few tools that can help.  Read more

Top 5 Social Media Fails

Think you're pretty great at Twitter? A pro at Facebook? Fact is, your social media strategy could use an upgrade. Here are five ways to fix the little thing...  Read more

Are Your Facebook Fans People or Bots?

One company learned that 80% of its clicks came from spammers. Have you checked your Facebook ads lately?  Read more

When Employees Go Rogue on Twitter

As several Olympic athletes have demonstrated, what your team members do on their personal Twitter accounts can hurt you.  Read more

3 Tips For Keeping Your Data Safe on Social Media

Cookies track you everywhere online and big data is king. These strategies can help protect your company--and your own privacy--on social sites and the Inter...  Read more

8 Customer Service Sins to Avoid

In a recent customer service survey, United Airlines came in dead last. Here's why--and how not to suffer the same fate.  Read more

Whiny Customers: 5 Types of Complaints (& How to Handle Them)

Thanks to social media, complaining has never been easier. Here are a few types of cranky customers--and some good ways to handle them.  Read more

Facebook's Biggest Problem

The social network is making money--but not enough for Wall Street. Here's why small business, in part, is to blame.  Read more

How to Know if Your Marketing Firm Is Giving You BS

You want results, and all they talk about is "branding." What gives?  Read more

Where Zynga Went Wrong

It's official: The business is stalling, and Zynga's prospects don't look good. Here's what happened.  Read more

5 Things You Don't Know About Facebook Exposure

Is Facebook hiding posts from your page and making your business pay for the privilege of reaching your fans? The engineer behind Promoted Posts clears up th...  Read more

How 3 Top Brands Mastered Olympics Marketing

OK, so maybe you can't afford David Beckham. But you can still pick up tricks for hot Web videos from these top brands.  Read more

7 Simple Tools to Keep Your Start-up Organized

Filing expenses, managing leads, tracking website bugs: all crucial processes--and potential time sucks. These online tools can help.  Read more

Reinventing the Billboard

This Chicago start-up aims to remake old-school, outdoor advertising. Here's why Groupon and Clear Channel have already signed up.  Read more

Don't Believe Everything You See on Facebook

The latest scams have migrated to social media. Here are some of the tricks being used on Facebook, Twitter, and elsewhere.  Read more

Social Media Plan for Shy People

Being a social media spectator is getting you nowhere. These 3 simple steps will get you off the sidelines.  Read more

4 Secrets for Marketing on Pinterest

Can't spend as much as you'd like to on marketing? Here's how one clothing company uses Pinterest to close the gap.  Read more

Facebook Changes: Are You Up-to-Date?

The social network and its affiliates have rolled out at least nine changes to Facebook ads--plus a few other shifts--in the past few months.  Read more

4 Dumb Mistakes That Killed Hashable

This promising start-up was supposed to kill business cards. A series of bad decisions killed the company instead.  Read more

Basic Social Media Mistake Everyone Makes

Why don't more people "like" your business on Facebook or follow it on Twitter? Simple: Your perspective is all wrong.  Read more

Turn Into a Rockstar Speaker: 7 Social Media Tips

If you're presenting--and you should be presenting, if you're trying to grow your business--social media can help you stand out.  Read more

B2B Marketing on Facebook, Simplified

Facebook isn't always top-of-mind for the business-to-business marketer, but companies are seeing both hard and soft returns by engaging with customers.  Read more