Recent Kickass Social Media Strategy Articles

Don't Believe Everything You See on Facebook

The latest scams have migrated to social media. Here are some of the tricks being used on Facebook, Twitter, and elsewhere.  Read more

Social Media Plan for Shy People

Being a social media spectator is getting you nowhere. These 3 simple steps will get you off the sidelines.  Read more

4 Secrets for Marketing on Pinterest

Can't spend as much as you'd like to on marketing? Here's how one clothing company uses Pinterest to close the gap.  Read more

Facebook Changes: Are You Up-to-Date?

The social network and its affiliates have rolled out at least nine changes to Facebook ads--plus a few other shifts--in the past few months.  Read more

4 Dumb Mistakes That Killed Hashable

This promising start-up was supposed to kill business cards. A series of bad decisions killed the company instead.  Read more

Basic Social Media Mistake Everyone Makes

Why don't more people "like" your business on Facebook or follow it on Twitter? Simple: Your perspective is all wrong.  Read more

Turn Into a Rockstar Speaker: 7 Social Media Tips

If you're presenting--and you should be presenting, if you're trying to grow your business--social media can help you stand out.  Read more

B2B Marketing on Facebook, Simplified

Facebook isn't always top-of-mind for the business-to-business marketer, but companies are seeing both hard and soft returns by engaging with customers.  Read more

Win Your Digital Strategy Across Platforms: 5 Steps

Don't just build a website and assume your digital job is done. Consider your desktop, mobile, and tablet presences individually.  Read more

7 Habits of Web-Savvy Entrepreneurs

Web-savvy people always know the latest tech trends and they can get more work done faster than you. Here's how to be more like them.  Read more

Smarter Online Marketing: 4 Tips

Check out these quick suggestions to get more out of your tweets, Facebook posts, and email newsletter sends.  Read more

Social Media Marketing: Why It's Not Paying Off

Putting in too much time for too little return? You're not the only one. Here's what you're doing wrong.  Read more

Make Corporate Blogging Painless: 3 Ways

Drive traffic to your corporate blog and keep the content fresh by seeking these sources for relevant content.  Read more

The Short Shelf Life of a Facebook Post

A new report reveals just how long your Facebook posts make an impact. Spoiler: It's probably a lot shorter than you think.  Read more

Introducing the 2 Young Men Who Made Pinterest

Pinterest, the beautiful, wildly popular, image-sharing site, was founded by three friends with vastly different skills and interests. Here's how it grew to ...  Read more

5 Time-Saving Tools for Twitter

Check out a round-up of apps that will let you do less and benefit more from your social media marketing efforts.  Read more

Why Your Online Marketing Isn't Working

Attention spans have gotten shorter and the competition has only grown stronger. What are you doing to rise above the noise?  Read more

7 Things You're Doing Wrong on LinkedIn

Most professionals use the social networking site in some capacity--but one expert says they're making a lot of mistakes.  Read more

Using YouTube? 4 Tricks for Video Marketing

If you're not using the video site to market your company, you're missing a huge opportunity.  Read more

Top 11 Ways to Irritate Your Co-workers

Oops. Are you making any of these etiquette mistakes?  Read more

What Your Brain Has to Do With Your Brand

Tell your employees and customers about how you think and behave, your innate genetic strengths and preferences, and you'll see your brand loyalty grow.  Read more

Become a Rock Star on Social Media: 4 Ways

One way to get more social media friends, followers, fans and fervor is to leverage your email marketing campaigns.  Read more

3 Tech Etiquette Rules to Live By

So many ways to stay connected... and so much room for misunderstandings. Here's how to make sure technology doesn't get in the way.  Read more

Summer Reading List: Online Essentials

Rest, relaxation, and...business reading? If you're one of those people who has to get away to get caught up, here's a list of summer reading.  Read more

Mid-sized Businesses Suffer a Social Media Gap

Why owners are less likely to stick to a social strategy as their businesses grow--and how it hurts them.  Read more

Are You Using Social Media as a Management Crutch?

A new study reveals that managers think connecting online is a great way to build company culture. Employees aren't so sure.  Read more

Social Media Stars: Companies & Industries That Get It Right

Small local businesses can see big gains by leveraging social media tricks. Here are a few good examples.  Read more

4 Lessons from Yammer's Success

Microsoft's acquisition proves tech start-ups are still hot. Want to be next? Learn from what David Sacks did right.  Read more

3 Ways Big Data Will Transform Your Company

Greylock Partners' data czar DJ Patil takes a look into the future of data--and what it means for you.  Read more

App Brings Location Awareness to LinkedIn

Knowing where your business connections are in the real world can be a boon to networking. Here's the app LinkedIn is missing.  Read more

Learn From Obama's LinkedIn Profile

LinkedIn is a tough platform for politicians. So we asked an army of LinkedIn experts what the Obama campaign could do better--and how you can apply that to ...  Read more

How One Job Candidate Wowed Me

Slingshot SEO co-founder Aaron Aders tells how one job candidate used SEO and social media marketing on LinkedIn to land his dream job with the company.  Read more

Facebook Ads: Deconstructing the ComScore Report

Critics claim that Facebook ads don't really work. Now Facebook is fighting back with data--but don't believe everything you read.  Read more

10 Things You Shouldn't Tweet

Here are the kinds of tweets that can kill your social media goodwill with customers, 140 characters at a time.  Read more

Facebook Launches App Center

Developers and gaming companies see the social-networking giant's new app-discovery platform as a boon for business.  Read more