Recent Kickass Social Media Strategy Articles

Mid-sized Businesses Suffer a Social Media Gap

Why owners are less likely to stick to a social strategy as their businesses grow--and how it hurts them.  Read more

Are You Using Social Media as a Management Crutch?

A new study reveals that managers think connecting online is a great way to build company culture. Employees aren't so sure.  Read more

Social Media Stars: Companies & Industries That Get It Right

Small local businesses can see big gains by leveraging social media tricks. Here are a few good examples.  Read more

4 Lessons from Yammer's Success

Microsoft's acquisition proves tech start-ups are still hot. Want to be next? Learn from what David Sacks did right.  Read more

3 Ways Big Data Will Transform Your Company

Greylock Partners' data czar DJ Patil takes a look into the future of data--and what it means for you.  Read more

App Brings Location Awareness to LinkedIn

Knowing where your business connections are in the real world can be a boon to networking. Here's the app LinkedIn is missing.  Read more

Learn From Obama's LinkedIn Profile

LinkedIn is a tough platform for politicians. So we asked an army of LinkedIn experts what the Obama campaign could do better--and how you can apply that to ...  Read more

How One Job Candidate Wowed Me

Slingshot SEO co-founder Aaron Aders tells how one job candidate used SEO and social media marketing on LinkedIn to land his dream job with the company.  Read more

Facebook Ads: Deconstructing the ComScore Report

Critics claim that Facebook ads don't really work. Now Facebook is fighting back with data--but don't believe everything you read.  Read more

10 Things You Shouldn't Tweet

Here are the kinds of tweets that can kill your social media goodwill with customers, 140 characters at a time.  Read more

Facebook Launches App Center

Developers and gaming companies see the social-networking giant's new app-discovery platform as a boon for business.  Read more

4 Reasons to Love the Facebook IPO

Contrary to popular opinion, the IPO was good for the company and investors. And it certainly shouldn't scare you from going public.  Read more

Why 'Big Data' Is a Big Deal

In a world generating and storing tons of data every day, business owners need to learn how to harness it to get an edge.  Read more

Big Mistake: Neglecting Your Corporate Blog

Your corporate blog can help you improve your brand profile, but it also provides a substantial SEO impact and marketing value when properly utilized.  Read more

Google+ a Ghost Town? Hardly

Not only is Google+ not deserted, it might be a better platform for business than Facebook and Twitter. Here's why.  Read more

10 Things You Should Tweet

There's no magic formula for how to use Twitter to promote your business. But here are a few things to try.  Read more

Google AdWords: 12 Essential Rules

When it comes to Web advertising, it's fine to go it alone. Just make sure you're not throwing money down the drain.  Read more

Grow Fast! 4 Lessons From Washington

There's something about being in D.C. that makes people speak their minds. They're talking about small business--and the economy. You might want to take notes.  Read more

4 Tips to Build an Irresistible App

Catalog Spree developed the highest-ranked shopping app for the iPad. Here's how they did it.  Read more

Google+ Local: Finding Your Business Just Got More Social

The search giant just rolled out a new way for customers to find your company online. Here's what to expect.  Read more

Get More People Talking About Your Brand: 5 Tips 

Advice from Dave Kerpen, CEO of Likeable Media, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

8 Great Twitter Tools You Aren't Using

If you aren't getting the results you want from Twitter, the problem might not be Twitter; it might be you. These tools can help.  Read more

Do You Have an Image Problem?

Be honest: Do you look the same in your professional and social media photos? If not, you have a branding problem.  Read more

12 Online PR Blunders to Avoid

Do you Facebook during happy hour? Retweet without doing your research? You could cause a huge PR mess. Young entrepreneurs share their best tips for promoti...  Read more

Get More People to 'Like' You: 3 Tips

Have Twitter and Facebook become too noisy and useless for meaningful interaction? Here are three tips for taking better advantage of social media opportunit...  Read more

Customer Service Now Matters More

In the era of social media, your customers are less forgiving than ever--and more vocal. Are you prepared?  Read more

Ad Campaign Smackdown: Facebook vs. Google

If you're still betting on display ads, here's where to go for more bang for your buck.  Read more

How to Score a Job at a Tech Start-up

Can you handle long hours, low pay, and impossibly high expectations? The start-up life might be for you. Here's how to break in.  Read more

6 Marketing Techniques for Every Entrepreneur 

Tools and advice from Neil Patel, co-founder of KISSmetrics, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

Business Blogs Face Big Changes

Blogs used to be a valuable way for entrepreneurs to develop, and communicate with, a business or industry community. Sadly, those days are gone.  Read more

6 Tips to Boost Your Web Presence

If these tactics worked for LanceArmstrong.com, they can work for your business.  Read more

Facebook Predictions: 6 Things to Know Now

Back in early 2011, I predicted Facebook's $100 billion valuation. Here's what I think is coming next.  Read more

Facebook Timeline: How It Grew

You know what's cool? $100 billion. Check out Facebook's growth, Facebook style.  Read more

Networking Beyond Social Media 

Samantha Ballenger discusses why face to face interactions are just as important as social networking.  Watch video

Smart (& Cheap) Way to Engage Customers 

James Miller talks about how he spreads the word about his business without emptying his bank account.  Watch video