Don't Call Us--We'll Facebook You
Email, text messaging, social media and phone are all competing for attention. So what's the best way to communicate directly with a partner, client or custo... Read more
Recent Kickass Social Media Strategy Articles
How Google’s Search Changes Affect Your SEO
If you're not on Google+ yet, now you can't ignore it. It just threw a huge monkey wrench in your SEO strategy. Read more
9 Rules for Online Sales Presentations
Web conferences and webinars are wonderful sales tools, but you must use them properly. Read more
Your Customers Don’t Care, and That's a Good Thing
When making the jump to social media marketing, small enterprises must avoid assuming that customers are ever truly engaged. Read more
Should You Force Commenters to Use Real Names?
A study says commenters with pseudonyms leave the most high-quality comments. Read more
Social Search: Google Cares What Your Friends Say
The big search engines are now using social content to shape results pages. Time to rethink your online marketing? Read more
How to Sell Yourself as an Expert
Step 1: Become an expert in something. (That part is up to you.) Step 2: Let the world know about it with these tips. Read more
Triumph of the Underdog: Digital Marketing Case Studies
These brands have used clever digital marketing strategies to catapult ahead of the competition. Here's how they did it. Read more
5 Ways to Handle Bad Press
What do you do when a reporter refuses to see your product the way you do? A PR veteran recently frustrated (by Inc.com, no less!) has the answer. Read more
You're Not on Google+? Big Mistake.
Sure, it's not mainstream yet, but Google+ is an influential social engine heavily indexed by the search giant. And your business shouldn't be ignoring that. Read more
12 People to Follow on Twitter in 2012
Want to freshen up your stream? The Inc.com editors put together a list of some of our favorite entrepreneurial tweeters that we recommend you follow (if you... Read more
8 Common Mistakes of Company Blogs
In the rush toward a social media strategy, many businesses throw up a blog--and then have no idea what to say. Here's what you may be doing wrong. Read more
Tips on Social Media in 2012 
What you need to know about word-of-mouth marketing in the new year, according to Dave Kerpen, founder of Likeable Media, and author of Likeable Social M... Watch video
Brand & Market Your Company in Just 5 Minutes
Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously. Read more
When NOT to Outsource Your Twitter Account
See which parts of social media and brand stewardship to manage yourself--and which to delegate. Read more
Top 12 Social Media Blunders of 2011
From using protests in Egypt to promote clothing lines to a viral campaign video, we take a look at the worst social media blunders of 2011 and what you can ... View slideshow
6 Ways to Get More (Real) Twitter Followers
It's not about being insightful or clever (but if you are, it doesn't hurt). Build up your following systematically with these tips. Read more
9 Tips: Boost Your Business With Pinterest
It may not be as popular as Facebook or Twitter, but this virtual pinboard service is attracting plenty of eyeballs. Here's how to make it work for you. Read more
It's Time to Kill Year-End Lists
I've read 21 'best/top/worst' lists so far this year--and most were a waste of time. It's time to call for a moratorium. Read more
PayPal to Offer Location-Based Deals
The company will start offering deals tailored to users' buying history and cell phone location in the first quarter of 2012. Read more
Topguest Acquired By EzRez
The start-up's CEO and co-founder Geoff Lewis says the new partnership will help make a long-term impact on both the travel and loyalty industries. Read more
Can This Start-up Eliminate Social Media Overload?
Think of it as Siri for your social life. Using artificial intelligence, Bottlenose reads and interprets messages--so you don't have to. Read more
LinkedIn Mistakes: Top 5 Ways to Kill Your Credibility
Any of these 5 mistakes could turn your LinkedIn profile into a major professional liability. Here's how to identify them--and get them fixed. Read more
What Not to Share on Twitter or LinkedIn
In their haste to seem savvy about social media, some very smart people have done some dumb things. Don't join them. Read more
Alec Baldwin's Twitter Strategy: Lose Friends and Alienate People
The actor again makes himself look like a jerk on social media. Two simple questions could have saved him. Read more
6 Steps to a More Marketable LinkedIn Profile
Somewhere along the line you started treating it more like a resume. It's time to fix that. Read more
The Goldman Sachs IPO Prospects List: Reality Check!
Some of the start-ups that made the list are no-brainers. Others might have you scratching your head. Read more
Maybe I Was Wrong About Twitter
I used to abide by a strict no-follow rule. Here's how one reader changed my mind. Read more
Twitter Acquires Whisper Systems
The micro-blogging site buys some help in the mobile security department. Read more
Do Your Employees Follow You on Social Media?
How, and when, to react to employees' social media posts can be challenging. Here, some tips. Read more
6 Ways to Write a Bad Business Blog
There are lots of ways to ruin your company blog, but these six are among the most egregious. Read more
Why a Microsoft Evangelist Is Launching an iPhone App Startup
Mike Swanson built a wildly popular iPhone app while working at his day job at Microsoft. Read more
My Big, Fat Social Media Experiment
I'm the world's worst social media marketer. So I'm going to use my wedding photography business as the guinea pig and try every trick out there. I'll report... Read more
Small Business Saturday: What's Your Digital Strategy?
It's not a question of which website or app to use to promote your business; it's about using as many methods as you can. Here are some ideas. Read more
5 Tools for Twitter Power Users
Recommendations from a celebrity tweeter who actually writes all of his own tweets. Read more