The Web is a one-stop shop for people who want to learn about you. Make sure they find the best version of you with these tips. Read more
Recent Kickass Social Media Strategy Articles
Want to make social media work for you? Tell a story. A personal, honest one about you, or an employee. Not effective? Try again. Read more
Here's what Poland Spring got right--and wrong--when its bottle landed in a viral video. Read more
On social networks, you can learn what prospective candidates are like long before you meet them, says Dave Kerpen, co-founder of Likeable Media. Watch video
The trick to generating sales with social media, says Likeable CEO Dave Kerpen, is to use natural human language. Here's how. Watch video
Likeable Media CEO Dave Kerpen gives examples of humorous questions you can ask to inspire responses on social media. Watch video
Email can be a powerful tool in the marketer's tool kit. Don't get it all wrong. Read more
The Israel Defense Forces sophisticated approach to social media positions Israel as a defensive actor in the conflict in Gaza--and shows the power of the me... Read more
Kevin Daum, author of Video Marketing for Dummies, says a good story is just one aspect of a memorable video. Watch video
Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Read more
Jen Rubio talks about how Warby Parker, where she's head of social media, enlists customers to post pictures of themselves wearing Warby Parker glasses. Watch video
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