Want a Solid Online Reputation? Curate Yourself
The Web is a one-stop shop for people who want to learn about you. Make sure they find the best version of you with these tips. Read more
Recent Kickass Social Media Strategy Articles
Optimize for Facebook's Graph Search
Bring your business to the front of the pack in Facebook Graph Search using a few optimization techniques. Read more
Create Your Own Active Online Community
Google+, Facebook, and LinkedIn can provide a lucrative opportunity if you can attract an engaged audience. Here's how to do it. Read more
7 Ways to Tell Stories (Truthful Ones) to Sell Online
Want to make social media work for you? Tell a story. A personal, honest one about you, or an employee. Not effective? Try again. Read more
Make Your Writing Pop: 8 Tips
With email and social media, everyone writes all the time now. Are you any good at it? Here are eight ways to improve. Read more
5 Mistakes You're Making Online
For a powerful online presence, what you don't do is as important as what you should be doing. Read more
3 Social Media Lessons From Marco Rubio's Awkward Televised Water Grab
Here's what Poland Spring got right--and wrong--when its bottle landed in a viral video. Read more
5 Reasons to Stop Checking Facebook at Work
A handful of studies confirm what you likely already suspected: Your Facebook habit is hurting you--in more ways than one. Read more
5 Easy Steps to Get Started on LinkedIn
If your customers are other businesses or have specific industry interests, you might want to give LinkedIn a second look. Read more
Use Facebook, LinkedIn, and Twitter to Find (and Vet) New Hires 
On social networks, you can learn what prospective candidates are like long before you meet them, says Dave Kerpen, co-founder of Likeable Media. Watch video
Easy Ways to Polish Your Online Reputation
Chances are, people are searching your name online. Will you like what they find? Read more
How to Write an Insanely Popular Blog
The most popularly shared articles online, regardless of industry, topic, or even author, often share these similar traits. Read more
5 Seemingly-Small Secrets to Hyper Growth
The co-founder of Likeable Media explains how the company's culture has contributed to its five-year catapult to $5 million in annual sales. Read more
Put LinkedIn to Work For You: 7 Ways
LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts. Read more
New LinkedIn Profile Changes Made Easy
LinkedIn keeps changing things up. Frustrating? Maybe. But if you want a power-profile make sure to check out the most recent changes. Read more
How to Get More Social Media Followers
Likeable Media founder Dave Kerpen says one group of people is more important--and more readily accessible--than any other. Watch video
9 Mistakes You're Making on LinkedIn
What separates the master networkers from the amateurs? The former tend not to make these mistakes. Read more
Novices Guide to Running a Webinar
Make the most of your next webinar with these four steps. Read more
Dave Kerpen: 'Heavy-Handed Sales Messaging Just Doesn't Work Any More'
The trick to generating sales with social media, says Likeable CEO Dave Kerpen, is to use natural human language. Here's how. Watch video
Web Analytics Scorecards--a CMO's Best Friend
A scorecard is a great way to show progress on tactics and hold your team accountable. Here's what yours should look like. Read more
Ask Questions That Are Easy for Your Community to Answer
Likeable Media CEO Dave Kerpen gives examples of humorous questions you can ask to inspire responses on social media. Watch video
Don't Waste Your Time and Money on Email Marketing
Email can be a powerful tool in the marketer's tool kit. Don't get it all wrong. Read more
Customer Gripes: 4 Smart Ways to Respond Online
Do you delve into the fray when you get a bad review or a tweet bashing your service? You should--here are the best ways to do it. Read more
The Perfectly Optimized Press Release
If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips. Read more
8 Things Wrong with Your Google AdWords Campaign
You may think you're getting good value from your paid Google AdWords campaign, but chances are you could be doing better. Here's why. Read more
How Social Media Shapes the Conversation Around Israel & Hamas
The Israel Defense Forces sophisticated approach to social media positions Israel as a defensive actor in the conflict in Gaza--and shows the power of the me... Read more
Don't Delete Negative Comments. Say 'I'm Sorry'
Dave Kerpen, CEO of Likeable Media, explains how to best handle customer complaints made public on social media. Watch video
Entertain Your Audience: 3 Essentials of Compelling Videos
Kevin Daum, author of Video Marketing for Dummies, says a good story is just one aspect of a memorable video. Watch video
Build Your Blog Traffic: 12 Rules
Learn what it takes to build up your blog readership from a master blogger with over a million hits each month. Read more
6 Tips for a Perfectly Timed Facebook Post
To ensure your Facebook posts reach the most people, timing is everything. Here are some tips for getting it right. Read more
5 Myths of Video Marketing (& How to Overcome Them)
Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Read more
Using Social Media to Reach a Niche Market
Instead of reaching the masses with your social media campaign, hone in on your target customers with the content they need. Here's how one sole proprietor d... Read more
4 Ways to Take Advantage of Facebook Mobile Ads
You're a few clicks and a few dollars away from reaching customers on Facebook mobile. Here are four simple ways to do so. Read more
5 Steps to Social Media Strategy for Novices
Have you been avoiding social media because you don't know where to start? Here are five steps for a strategy in social. Read more
How to Bring Real-World Experiences Into Your Social Media
Jen Rubio talks about how Warby Parker, where she's head of social media, enlists customers to post pictures of themselves wearing Warby Parker glasses. Watch video