Recent Kickass Social Media Strategy Articles

Want to Spy on Rivals? There's an App for That

Social media can offer lots of clues into your competitors' strategies. The trouble is capturing all that data. A new app promises to do it for you.  Read more

#Sandy: Biggest Event in Instagram History

More than 800,000 photos were marked #Sandy on Instagram. Kevin Systrom, the company's co-founder, explains how this fact marks a shifting tide for social me...  Read more

Don't Sabotage Your Social Media: 6 Sure Ways

Here's a basic checklist to quickly make sure your social media tactics are on the right track.  Read more

Where CEOs Spend Their Time (& Money) on Social Media

A new survey shows that more small business owners are not only using social media but they are willing to pay for help.  Read more

Double Your Response on Pinterest & Twitter 

Jen Rubio, social media manager for Warby Parker, talks about the power of doing what's not unexpected on social media.  Watch video

Start-up DNA? Signs Facebook Hasn't Lost It

The social media company recently stopped testing its own Pinterest-like feature. It was a smart move--and one any company can learn from.  Read more

Inside the Quest to Build the Scariest Haunted House

The Halloween season is short. So if Steve Kopelman is going to make it big, he's got to make it good. Here's how he does it.  Read more

CEOs Should Do Customer Service

Rupert Murdoch causes a stir by directly helping a disgruntled customer via Twitter. Should business owners follow suit?  Read more

Social Media Made Easy

Let social media aid your sales efforts. Here are a few super easy steps for getting started on Facebook, Twitter, Google+, and more.  Read more

Avoid Social Networking Pitfalls: 4 Tips

Social networking can be hazardous to your corporate health. Here are four potential hurdles and how to overcome them.  Read more

OMGPOP CEO Dan Porter: 'We Agonized & Overthought It' 

In 2010, OMGPOP had a million loyal users playing games on its website. But it had to go after Facebook to make a huge hit.  Watch video

How to Scale a Start-up Using Social Media

Online food ordering service Eat24 gets about a million visits a month and will reach $150 million in sales this year. Here's how it happened.  Read more

5 Twitter Lessons From the Obama and Romney Campaigns

Twitter has grown exponentially since the last Presidential election. Here's how both candidates are using it--and you can too.  Read more

Beginner's Guide to Social Media Strategy

Jumpstart your social media plans with this strategy for newbies.  Read more

Reality Check: Engagement Is Now a Way of Business

Social media changes everything. Marketing, sales, customer service, they're no longer departments; engagement is now a way of business.  Read more

On Social Media, Authenticity Always Wins

This CEO takes pride in being brutally honest online--even if he offends people. Here's why he thinks you should do the same.  Read more

Get Your Customers to Sell for You: 5 Tips

Use your website and social networking to generate easy-to-close referral sales.  Read more

Google Plus: The Most Under-Appreciated Must-Use Social Media Tool

Here's what you need to know about rolling out your small business on Google+.  Read more

6 Tips for Mastering Your New LinkedIn Profile

Notice anything different on your LinkedIn profile page? It's not your imagination--and it needs your attention. Here's what you need to know.  Read more

Using Social Media to Power Community

Social media isn't just a communications tool. According to Doug Ulman of Livestrong, social media done right can propel a community forward.  Read more

Secrets to Better (and Cheaper) Online Marketing

Hubspot founder Brian Halligan says you can quintuple your website's traffic--without spending a ton on Google ads and email marketing. Here's how.  Read more

How to Do Social Media Right: 5 Tips

Three Inc. 5000 companies reveal real-life stories about how they've successfully tackled social media.  Read more

The New Rules of Viral Videos

They're getting longer and funnier--and they're barely recognizable as advertisements.  Read more

7 Web Tools Every Start-Up Needs

Whether you're just starting up or need a way to manage existing operations, these tools have you covered.  Read more

The Future of Your Commute

You can't work while you drive--yet. But new technology is evolving quickly and could make it happen soon.  Read more