Recent Kickass Social Media Strategy Articles

Should You a Company Sue Over Social Media Comments?

Rule of thumb: Probably not. Here's the tale of one company that's trying -- and what action you can take.  Read more

Facebook Advertising To Get Creepier

Taking a page from the Google playbook, Facebook is poised to up its game on targeting ads based on user behavior throughout the web. Let's back u...  Read more

Chirp Is The New Flack

Brilliant, Twitter! Simply, brilliant! Like Twitter needs anymore positive hype in the press and media. Then again, you can never have too much good press...  Read more

A New Way to Make Yourself Heard on Twitter

After months of speculation, Twitter announces its plan to make money: Promoted Tweets. What does it mean for you?  Read more

Should You Advertise on Twitter?

A new start-up from paid search inventor Bill Gross lets you bid on keywords to give your tweets top billing.  Read more

Let Your Fans Shop Without Leaving Facebook

Your Facebook fans are likely loyal customers who already spend more on your product than the average consumer. But what if they could make that purchase wit...  Read more

Inc. 5000 Applicant of the Week: IMVU

How one company is cashing in on the virtual goods movement to make the social networking experience a little more personalized for its 45 million users.  Read more

Facebook Users Object to Privacy Erosion

A new survey says users overwhelmingly are unhappy with Facebook's plans to allow third party websites (maybe your company's) access to personal information.  Read more

Facebook Services to Remain Free

In a new interview, Facebook's COO gives the clearest picture yet of where the site is heading. What does that mean for you?  Read more

How to Use Groupon to Boost Sales

A new service allows businesses to offer a deal of the day to its 3 million-plus subscribers.  Read more

4 Tips for Using Groupon Coupons

What you need to know before you offer discounts using a group-discount site, including offering your customers Groupon coupons.  Read more

How Would You Sell a Virtual Farmer's Market?

Local Dirt helps people find produce from local farms.  Read more

Using Augmented Reality to Market Your Business

CytoSport uses augmented reality to make Shaquille O'Neal pop out of its Muscle Milk bottles.  Read more

How to Create Your Own Augmented Reality

Companies, including Ogmento and Metaio, specialize in augmented reality.  Read more

How to Use Internal Collaboration and Social Networking Technology

Social media tools can be adapted inside of your company to share data, support employees, and facilitate the exchange of ideas.  Read more

Keeping Tabs on Your Employees' Facebook Activity

A new software will allow you to track everything your employees publicly do on social media. But should you?  Read more

Should You Advertise on Facebook?

According to a new study, when it comes to consuming news online, users are more loyal to Facebook than they are to Google News—leading brands to shift the...  Read more

More Small Businesses Using Social Media to Attract New Customers

A new study shows social media use by small companies has doubled -- and that more than half use it to attract new business.  Read more

Fake Steve Jobs Gets a Sitcom Deal

Tips from Inc.'s GrowCo Conference. Following up a day that included presentations by Read more

Is Social Media Worth Your Time?

Do you have time for social media? Chaitanya Sagar, founder and CEO of small business outsourcing company Read more

How to Make a Splash at SXSW

It seems as if every company is looking to create buzz at SXSW in Austin this week. Here are some strategies for making a memorable impression.  Read more

Would You Suspend an Employee Over a Status Update?

A university professor's Facebook postings got her suspended -- and show you can't be too careful when it comes to social media.  Read more

How to Lose Customers and Alienate People

A cinema-chain employee responds with a rude e-mail to a customer complaint, and a Facebook boycott is born.  Read more

Let's Take This Offline

A decade ago, I started Joel on Software, a blog that put my company on the map. But as the business matures, I've come to realize that blogging is holding m...  Read more

How to Revamp Your Marketing Plan

How should Denim Therapy market its jeans repair service? Four entrepreneurs weigh in.  Read more

How to Get Customers on Facebook and Twitter

Using social networking sites for sales lead generation  Read more

To Sell a Blog, Build Your Personal Brand

After she lost her job, Michelle Leder parlayed a unique skill -- the ability to translate turgid documents into usable news -- into an online business.  Read more

11 Ways to Lose Blog Followers and Alienate Readers

Outside of missing the 22 ways to successfully market your blog by ...  Read more

Facebook Tops Google in Directing Web Traffic

Do you still need a reason to come up with a social media strategy? New data shows an important shift in web traffic patterns.  Read more

Making Cents of Social Media Tools

Tired of new social media services that promise to bring customers to the door? Well, the truth is consumers are using social media to connect, and you might...  Read more

The Best Smartphone Apps for Business

There are thousands of apps, many of which are related to gaming and shopping. We scoured the net for the following useful apps for business.  View slideshow

Attacks on Social Networks Increase By 70 Percent

A survey finds that 60 percent of executives view Facebook as a security threat. Meanwhile, experts see LinkedIn as a particular area of vulnerability.  Read more

How to Advertise on Facebook

Here are 4 tips to make your advertising on Facebook as effective for your business: Stand out among Facebook's status updates, party photos, and comments.  Read more

Using Crowdsourcing to Control Inventory

ModCloth's Be the Buyer program lets customers tell the company exactly what they want.  Read more

Using Viral Video to Boost Sales

By creating clever Web videos, companies like Smule and Kiva Systems explain their technology to customers and produce sales leads.  Read more