The Business Owner's Social Media Tool Kit
A look at how entrepreneurs can boost their business using blogs, social networking sites, multimedia, and online review sites. Read more
A look at how entrepreneurs can boost their business using blogs, social networking sites, multimedia, and online review sites. Read more
More than three quarters of small business owners fear use of Facebook and Twitter will come back to haunt them. Meanwhile, a separate survey reveals social ... Read more
Minimalist is the answer for Bare Escentuals. Fans completely drive the conversation on wall updates, discussion boards and pictures. Read more
A very active blog page provides stellar advice on men's fashion while generating tons of feedback and user-generated comments. Read more
By using Facebook to generate buzz for parties, cement first-time customers, and sell swag, Brendan's was able to successfully launch a company that already ... Read more
Fans can buy Burt's Bees products directly from Facebook and watch the company's Employee Spotlight video series. Read more
Weekly giveaways and coupons make Candles Off Main's Facebook page the go-to place for discounts on its products, while informative videos and detailed pictu... Read more
A virtual tour shows customers how to use their Clarisonic, while a contest encourages fans to send in pictures of themselves using their face brush to win a... Read more
By offering recipes and allowing fans to post their own, Community Coffee has built an active fan base. Read more
eCycler has build a community passionate about recycling on Facebook by posting great content in its Notes section as well as by posting fun videos. Read more
By announcing discount codes to Facebook fans, Fresh Brothers can easily track Facebook referrals. Read more
Whose Facebook fan page is tops? Learn all about, and vote for the page of Johnny Cupcakes here at Inc.com. Read more
A colorful homepage immediately invites fans to follow the company on Twitter, sign up for a newsletter, read the company blog, review products, and it displ... Read more
Old Spice has fueled the virility of its "the Old Spice guy"commercials by posting them on Facebook and allowing fans to comments on them. Read more
A customized game called the Red Mango Founder's Game offers fans the chance to play to win products for a discounted rate or to win a $10 gift card. Read more
A SKDY Super Widget allows users to listen to music, view videos, read blogs, and buy merchandise directly from Facebook. Read more
With dozens of videos, over 1,000 photos and a score of user-generated comments, SmartPak has cultivated a very active Facebook community. Read more
Facebook provides a unique platform for Stella & Dot to train their direct sellers about each product and how it can be worn, using videos, pictures, and for... Read more
With an animated video, fun photos, and intriguing merchandise for sale?such as a bacteria growing kit and Insta-snow?Spangler is a unique example of what on... Read more
In addition to allowing fans to post T-shirt designs, vote on their favorites, and purchase merchandise directly from the site, Threadless also posts a ton o... Read more
Special features allow users to view merchandise, receive exclusive fan discounts, gain insight from Tiny Prints Inspiration Boards, and shop without leaving... Read more
Zappos uses Facebook as its culture cultivator: using discussion posts, wall updates, a Fan of the Week contest, and other tactics to whip their fans into a ... Read more
Barbara Corcoran learned early the value of always making her business appear bigger, more successful, and specialized, than it was. Watch video
Here's how to make your message break through. Watch video
Terrence Kelleman, owner of Dynomighty Design, a product development firm, found a huge audience on YouTube. Here's how. Watch video
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