Sold!
May 6, 2008

What You Can Learn from the Hornets

 

I'm watching the NBA Playoffs as I write this one -- specifically the San Antonio Spurs vs. The New Orleans Hornets. What's interesting to me is that most basketball experts predicted the Spurs would win this series based on their recent playoff history (defending NBA Champs). But someone forgot to tell the Hornets!

This team has been prepared and coached brilliantly by former Los Angeles Laker Byron Scott. Not only do they play strategically and match the Spurs key plays but they play with the attitude of real winners. Selling in today's market is no different. As sales professionals, we must evaluate our competition. The big play here is that we are our biggest competition. We have an average of 50,000 thoughts a day and on average 90% of those thoughts are negative. The point is that no one talks to us more than we talk to ourselves. So it's critical that we improve our internal dialogue. To really target the competition, it's imperative that we prepare positive statements we can use to replace those negative influences.

Go Hornets!