Sold!
Greg Winston

Don't Cut the Sales Budget

 

I know these are tough economic times for many, but it seems odd to me that many companies don't truly understand the value of selling. Without sales, everything in the company eventually comes to an abrupt stop. Without sales, there is no need for product development. Without sales, there are no deliveries. Without sales, there is no need for accounting -- there's nothing to count except for the money spent.

But here's the main point: With sales being of such obvious importance, you'd think more companies would budget to make sales a priority. Sadly, most budgets include line items for almost everything except sales improvement.