How Do You Maintain Sales During the Slow Seasons?

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It's that time of year. July 4th, picnics, vacations, and a predictable drop in business. If you are a sales veteran, perhaps you have noticed the cyclical nature of sales volume. If you are new to sales, it is possible you have not determined the fluctuations.

Historically, many companies experience a dip in sales performance from November 24th to December 24th -- unless of course you are in retail. But what are the other times that sales volumes suffer? My experience in selling to major businesses is that the following time lines are affected: the first week or two of January (holiday restart),
July through August (vacations), October (in election years), and of course, November 24th through December 26th.

What is the selling cycle of your business? Have you prepared your team to sell more before it? Or do you fight to sell during those "off" times of year.