For most people, a fashion emergency amounts to little more than a forgotten accessory at an away-from-home event. For couture design houses like Christian Dior, Louis Vuitton, and Ralph Lauren, however, the stakes are much higher, especially if the mishap occurs at an event like the Mercedes-Benz Fashion Week in New York City. Fortunately for them, there is a 24/7 "fashion ambulance" on call, and it is housed—of course—in a Mercedes-Benz Sprinter.
That 2012 Mercedes-Benz Sprinter Model 2500 High Roof Cargo Van with 170-inch wheelbase is just one of five Sprinters that John Mahdessian, President of Madame Paulette, relies on to keep his unique business model humming along. The high-end cleaning and tailoring firm's private client roster includes A-list celebrities like Aretha Franklin, Anna Wintour, Bruce Springsteen, and Chelsea Clinton, and a host of world-classrestaurants, hotels, and museums turn to Madame Paulette for cleaning, restoration, and preservation of sometimes priceless fabrics and works of art. For the circles in which Madame Paulette's specialists travel, "Really, the Mercedes-Benz Sprinter is the only vehicle for us," Mahdessian says.
Madame Paulette is a fixture on New York's Upper East Side. "Our brand image as a leader and pioneer in our industry for more than half a century comes from the commissions we've received, our accomplishments, and the innovations we've created," Mahdessian says. "That aligns so well with the Mercedes-Benz brand image, but just as importantly, no other vehicle can deliver for us on a practical level the way Sprinter does. We customize our Sprinters for individual uses—like our fashion emergency van and an off-site restoration van—and there is no better vehicle for navigating New York's busy streets to make rush deliveries."
Since he lives closer to Madame Paulette's headquarters than any of his 75 employees, Mahdessian himself is regularly called on to pilot one of the Sprinters to an emergency job. "It just rides, drives, and handles great," he says. "We see Sprinters used as luxury vehicles to move people around New York City all the time, and it's easy to understand why." As the company gets set for an expansion program into the Middle East and several major metros in the U.S., Mahdessian plans to add more Sprinters to his fleet. "I haven't even considered any other van," he says. "Sprinter does it all for Madame Paulette."