During the years he worked at an upscale cycling shop in Spain, Scott Penzarella became convinced the U.S. market was ready for a high-end approach to a sport whose popularity was just beginning to emerge here. Finding an effective way to convey this message about his new business, Studio Velo, was a priority, and he decided the iconic Mercedes-Benz three-pointed star could help him do it. When it came to purchasing a van for Studio Velo, the Mercedes-Benz Sprinter was the only vehicle he considered.

"The clientele we target for the shop and our travel adventure subsidiary, SV: Travel, are very demanding," Penzarella says. "Quality is their top consideration, and no brand projects that image better than Mercedes-Benz." That focus on quality drives all aspects of Studio Velo's business, from the products and brands it carries to the service and travel experience it provides its customers, and the strategy is paying off handsomely. "Business is growing 20 percent a year, much of it driven by SV: Travel," he says. "Our decision to target high-end clients is providing us with high-net results."

Mercedes-Benz Sprinter: My Sprinter, My Way

The Mercedes-Benz Sprinter 2500 High Roof Passenger Van with 144-inch wheelbase is ideally suited to Studio Velo's needs, and Penzarella has customized it to delight his demanding clientele. Fully wrapped and sporting Studio Velo's colors and logo, the Sprinter is an eye-catching and effective brand-projection tool, and it plays a critical role in keeping customer satisfaction levels high. Comfortable seating, luxurious ride, custom cabinetry for ample storage, a full mobile kitchen, and a wireless hotspot all enhance the customer experience.

The fuel economy of the Sprinter's BlueTEC diesel engine helps keep costs down, and its ease of driving is a hit with Studio Velo employees. Front and rear receiver hitch mounts welded to the chassis for bike and equipment racks and portable work stands increase versatility and make on-the-road bike repairs and adjustments a snap. "The Studio Velo Sprinter really does it all for us, projecting the brand image we want and providing the practical benefits we need," Penzarella says. "It's been a home run for our business and for our clients' experience."

Build Your Own Mercedes-Benz Sprinter

Create your own Sprinter your way. Just go to the "Build & eQuip" tool at www.mbsprinterusa.com. With a multitude of configurations, there's a Mercedes-Benz Sprinter option designed to fit your needs. And to connect with a Mercedes-Benz Sprinter dealer near you today, simply click on the "Find a Dealer" link at the site.