Getting to the church on time
You don't get to be a market-leading floral designer for weddings if you make a habit of disappointing the bride. In fact, on-time, reliable delivery of fragile merchandise is a central tenet of the business plan for Twinbrook Floral Design, which serves Fairfax, Virginia, the nearby cities of McLean and Arlington, and the Washington D.C. area. "We are fully committed to the utmost in customer satisfaction by creating and delivering a high-quality product," says Karen Promisel, a partner with Margaret Fleegal in Twinbrook. "We are a leading floral designer for weddings in this area and are top-rated with WeddingWire and the Knot (two popular wedding planning websites). We chose the Mercedes-Benz Sprinter for our company because it reflects the image of quality we want to project in every wedding delivery, and it gives us the confidence that our floral designs will arrive on time and in great shape."
Although Twinbrook Floral Design has been in business for 18 years and is already top-rated in every aspect of its operations, Promisel says she and her partner take nothing for granted. "We work hard to maintain the image of quality we have built for our business and are constantly on the lookout for new ways to make it even better." Recently, that has meant the addition of fruit bouquets to the product mix—another item that demands careful handling and prompt delivery. To meet those challenges, Twinbrook relies on a pair of Mercedes-Benz Sprinter Model 2500 Cargo Vans with 144-inch wheelbase; one is a 2011 model, the other 2012.
“It is important to us to be on top and always seeking new and innovative ways of doing business. The Mercedes-Benz Sprinter is the perfect vehicle for us.”
Quality, cargo capacity, and reliability
Mercedes-Benz quality was the primary driver behind their decision to go with the first Sprinter van, and when the 2011 model exceeded their expectations, they were quick to add another. "After quality, cargo capacity and reliability were highest on our list of reasons for choosing the Mercedes-Benz Sprinters," Promisel says. "The outstanding fuel efficiency of the BlueTEC diesel engine was an added bonus."
Twinbrook has customized its Sprinters with interior rack systems that provide the flexibility needed to handle the many different types of arrangements it delivers, and it plans to do full graphic wraps on both vans. Beyond the practical benefits Sprinter provides, however, the partners value just as highly what the vehicles say about Twinbrook Floral Design. "Innovation, forward-thinking, and leadership are all qualities people associate with Mercedes-Benz, and those are attributes we appreciate and embody in our own company," Promisel says.
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