When Pigs Fly: Episode 2
Over the past 20 years, co-owners Ron and Andrew Siegel have grown When Pigs Fly from a two-man operation baking absurdly good bread in Ron's kitchen oven to an enterprise with more than 80 employees, half a dozen company stores, and 300 additional retail outlets. Their latest venture, When Pigs Fly Wood-Fired Pizzeria, sits next to the company store in Kittery, Maine, and is a reflection of the Siegels' belief that a business needs to keep growing and changing to remain successful. However, like the scratch-baked bread that underpins their operation, one thing they have no intention of changing is their reliance on the Mercedes-Benz Sprinter.
"Twenty years in business has taught me that high quality is what it's all about-;the most important competitive differentiator to keep your customers happy," Ron says. "That's why we do things the way we do, and it's why we love the Sprinter." The company has six Sprinters, the newest being a 2012 Model 2500 Cargo Van with 144-inch wheelbase. The vans are easy to customize, but Andrew says they are just perfect for When Pigs Fly in their standard configuration.
Mercedes-Benz Sprinter: My Sprinter, My Way
The Sprinters prove their mettle day in and day out, but particularly during the harsh New England winters. "If fresh bread does not make it to where it needs to be when it needs to be there, it's a total loss," Ron says. "During one bad storm last winter, we had a loaded box truck stranded on the side of the road, and one of our Sprinters really saved the day." With its high roof height and enormous cargo capacity, the Sprinter was able to accommodate the entire load and get the deliveries completed on time.
Its quality focus notwithstanding, When Pigs Fly still looks to save money whenever it can, and the Sprinter comes up big in that regard. Unmatched reliability keeps maintenance costs down, and the BlueTEC diesel engines provides about 50 percent better fuel economy than the other vehicles in its fleet. "The Sprinter is comfortable, maneuverable, and easy to drive," Ron says, "Our drivers just love them."
Build Your Own Mercedes-Benz Sprinter Success
Create your own Sprinter your way. Just go to the “Build & eQuip” tool at www.mbsprinterusa.com. With a multitude of configurations, there’s a Mercedes-Benz Sprinter option designed to fit your needs. And to connect with a Mercedes-Benz Sprinter dealer near you today, simply click on the “Find a Dealer” link at the site.
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