10 Eye-Catching Ambient Ads

Courtesy BBDO
1 of 10

A Proportion Joke

To promote the wisdom of owning a tiny car in a big city, the global ad agency BBDO took a literal approach to advertising the Smart Fortwo in downtown Toronto with enormous bike locks, showing the ease of traveling within the city. In another nearby campaign, the company wedged a giant shoehorn behind the car, which was parked in a tiny space between two sedans. The slogan? “Fits into tight places.”