10 Eye-Catching Ambient Ads

Courtesy John Godsey, Team Detroit
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An Ad to Make You Nervous

Hauling and towing are two most important features when it comes to pickup trucks, says Brad Hensen of Team Detroit, a Michigan agency. So his team came up with this award-winning idea to leverage the open space in Ford Field, home to the Detroit Lions. Though the bricks are not all real, few can tell the difference. Suspended 10 feet above the promenade floor, the ad has been in place for two years.