10 Eye-Catching Ambient Ads

Courtesy Masterminds
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An Invitation to Dive In

To put a spotlight on how relaxing a visit to the Beau Rivage Resort & Casino in Mississippi can be, Masterminds, a New Jersey-based ad agency placed an ad on a baggage belt at the Gulfport-Biloxi International Airport. Images of the resort's pool rotate around the track, and create the illusion of a couple swimming by. Production and installation costs were just a few thousands of dollars, says Masterminds' Joe McDonough, and the ad won an OBIE award in 2010.