10 Eye-Catching Ambient Ads

Courtesy Denver Water
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A Call to Conserve

Denver Water embraced a conservation ethic for this ambient campaign, says Stacey Chesney, a representative for the company. The initiative targeted the 1.3 million people in Colorado who are serviced by the privately-funded utility. Barrels representing the water wasted by leaky toilets were placed in high-traffic retail parking lots, while ads depicting skeletal taxis reinforced the overall message that less is more.