10 Eye-Catching Ambient Ads
A Play on Words
To find a way to generate revenue for a charity book sale in Greenville, South Carolina, that had a shoestring budget, Bounce, a local agency, obtained the right to place ads on stairs in a city building for free. The plastic wrap cost a few thousand dollars to design and make, but the payoff was huge. In the first year of the campaign, which began in 2007, more than 100,000 books were donated and $120,000 was generated in revenue. Stephen Childress, who worked on the campaign for Bounce, claims that the campaign helped turn this into the country's leading book drive.