10 Eye-Catching Ambient Ads

Courtesy Prysm
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Rethinking the Mannequin

To showcase models wearing the latest fashion, the American Eagle flagship store in New York City is outfitted with high-definition stackable display “building blocks,” created by Prysm, a California company. Each block is 25 inches in diameter (see left), and uses Laser Phosphor Display technology. Though the displays are large format and free-form, they use much less electrical power than traditional back-lit or projection products. And they can be customized easily and in much more compelling ways than traditional cardboard displays and plastic mannequins.