10 Eye-Catching Ambient Ads

Courtesy Phil Jones
10 of 10

Your Fingers Do the Walking

Yoga One in Charlette, North Carolina, wasn’t generating enough sales leads, says Phil Jones, the creative director of the “Get Stretchy” campaign, so he came up with this concept for a card that customers carry in their wallets. It's designed to be fun and functional, to get people to show it to their friends. Plus, it was cheap. The first run cost less than $100 to produce. “I love to offer the low-budget solution, Jones says. “I told them give me what you’d pay for the print ad and I’ll give you more bang for your buck.” —Eric Markowtiz