10 Free (or Cheap) Tools for Start-ups

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Zoho CRM

Every start-up founder uses free or inexpensive online resources to get his or her company launched. Chadd Bennett of RetroRazor, a Seattle-based company that sells old-fashioned safety razors, provided us with a list of the tools he found to be the most helpful. First up, he recommends a CRM application. “Until recently, we used a Google spreadsheet to keep track of the retailers buying our razors," Bennett says. "But we just started using a program called Zoho CRM. I chose it because up to three people on each account can use it for free. Plus, it’s established enough that I don’t think it’s going to disappear. We only use it for our retail clients, not for individual customers, because we have hundreds of them and it would take too long to enter their information into the database.”