10 Free (or Cheap) Tools for Start-ups

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“We use Mailchimp to keep in touch with our individual customers by sending out a monthly e-mail," Bennett says. "We looked at a lot of the other tools out there, like Constant Contact. But MailChimp made more sense for us because of the way it structures its pricing. You can send six e-mails a month, to up to 100 people each, for free. But we tried that and we almost got put on a spam blacklist. So we bought a block of e-mails instead; you can get them for as little as a half a penny apiece.”