10 Great Entrepreneurs Talk about their Start-up Days

Perdue Farms, Frank Perdue
Wikipedia / Perdue Farms
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Frank Perdue on Why Advertising Isn’t a Cure-all

Frank Perdue, of Perdue Farms, became famous for his entertaining ads, which focused on his dedication to the product and declared, “It takes a tough man to make tender chicken.” But despite the catchy slogan and clever campaigns, Perdue insisted in a 1984 conversation with Inc. that no company can survive on marketing alone. To thrive, a business must commit itself to quality. “Too many people take a mediocre product and fail. Eighty percent of all newly advertised products fail,” he said. “The manufacturer decides the consumer is a fool. That’s why it fails. They think advertising is a cure-all.”