10 Great Seasonal Summer Businesses
Ice Cream with a Jingle
In 1956, James and William Conway drove the first Mister Softee truck through the streets of South Philly, where they grew up. Today, their sons, James and John, run the franchiser, based in Runnemede, New Jersey. Some 750 trucks, each playing the instantly recognizable Mister Softee jingle, cover 18 states.