10 Greatest Salespeople of All Time

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John H. Patterson

The founder and CEO of the National Cash Register Co. was known to be a stern control freak. He was also the father of modern sales training. He was among the first entrepreneurs to organize sales training programs and retreats. His company provides salespeople with scripts, and encouraged them to view the sales cycle as a four-stage process that identified the key milestones as the initial approach, the proposition, the product demonstration, and closing the deal.