10 Promising Franchises for 2011
Known for its quirky commercials ("I lift things up and put them down"), Planet Fitness is a fast-growing gym franchise that offers competitive prices to its customers, as well a couple of off-beat promotions, like pizza night and Tootsie Rolls—who said going to the gym had to be healthy? The Dover, New Hampshire-based company also has a "Judgement Free Zone" (sic) philosophy, aimed at providing a comfortable environment in which members can work out without feeling the pressure of having to look good. Founded in 1992 and ranked No. 920 on the 2010 Inc. 5000 list, the company has exhibited a 326 percent growth rate over the last three years.