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Schedule automated e-mail updates.
As with most marketing, you have to do it consistently in order to maximize its value. But consistency can be awfully time-consuming. This is why we love technology! Feedburner and Feedblitz are two great tools to use that simplify your blog e-mail marketing. They both will take care of two major tasks for you: 1) enabling visitors to sign up to receive an e-mail when you make a new post to your blog; and 2) automatically send an e-mail each time someone posts to your blog.