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Focus on how you communicate change.
Franklin Roosevelt restructured, more radically than any other president before him, the way the government worked. And yet he was able to sell the country on change in part because he was a strong communicator (and in part because, amid the Great Depression, the status quo didn’t look so good anyway.) Through fireside chats and other means, FDR set expectations and instilled in the nation a renewed sense of optimism. And he built enough good will that, when some of his programs floundered, the voters still maintained their trust in him.