10 Steps to Greener Packaging
6. Conduct market research
Green or not green, you need customers willing to buy your product. Before boosting prices to account for more expensive environmental packaging, make sure your customer base is supportive of the change. Survey your consumers to see how many are willing to pay more for your product and how much more they’d be willing to spend. If your market research results are only borderline encouraging, consider marketing campaigns or other efforts to encourage more consumers to stomach the extra expense for the sake of Mother Earth.