12 Memorable Event Marketing Campaigns

Courtesy YouTube
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Whimsy Galore

Bravia color-blasts San Francisco's streets.
When announcing its new line of TVs, Sony enlisted Fallon, an agency based in London. The idea? Drop a quarter of a million bouncy balls down San Francisco's curvy, narrow, sloped streets—and catch it on film. Compressed air cannons launched balls into the air while earth-moving equipment poured thousands of balls down closed-off streets. Cars, props, and crew members were given shields and crash helmets for protection. Sure, some viewers doubted the veracity of Bravia's fanciful ad, but San Franciscans who witnessed the massive six-day clean-up effort won't soon forget Bravia's name.