12 Memorable Event Marketing Campaigns

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Getting Consumers Inspi(red)

Gap shows its true colors.
To launch Gap's (Product)Red campaign to help fight the spread of HIV/AIDS in Africa, Oprah Winfrey hosted a live, in-store episode of her show, spotlighting the (Product)Red collection. For the event, marketing agency A Squared Group renovated Gap's flagship store in Chicago to give the entire building a ruby makeover. The store's unveiling on Chicago's Magnificent Mile brought in celebrities, fans, and several million at-home viewers directly into the store for the (Product)Red campaign launch.