12 Memorable Event Marketing Campaigns

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Drop in and Party Down

Samsung's impromptu concert.
For its launch of 3D TVs, Samsung worked with Jack Morton to created an event that generated more than 2.4 billion media impressions, helping solidify Samsung as the market leader in 3D TV. The magic formula? Drop in the Black Eyed Peas to Times Square for a surprise concert. Hire Avatar and Titanic director James Cameron to film it. Talk to the press, and host an exclusive VIP party. Stir it up.