12 Memorable Event Marketing Campaigns

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Curious Transformation

Cleaning up the city with Mrs. Meyer's.
Mrs. Meyer's wanted to do good, give out samples, and use kitchen sink imagery. That's where Mono, an agency based in Minneapolis, stepped in. It turned a fountain in San Francisco's Ghirardelli Square into a super-sized washbasin, complete with cup, saucer, sponge, and a huge bottle of Mrs. Meyer's Clean Day detergent. White balloons suggested soap suds, and passers-by who took one got not only an (included) sample, but the knowledge that a $2 donation was being made to charity. That's good and clean.