12 Memorable Event Marketing Campaigns

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Meshing Digital and Real-World

Launching the Samsung Wave.
Samsung and marketing agency Jack Morton developed a live and digital event to take place at Barcelona's Mobile World Congress in February 2010. For the live portion, a massive room was created, surrounded by a 360-degree digital cube. Thirty-two HD projectors illuminated the walls to demonstrate the graphics available on the new smartphones, and live entertainers also participated to help engage the crowd and build excitement.