12 Memorable Event Marketing Campaigns

5 of 12

Name That Parade

Macy's Thanksgiving Day Parade
The Macy's Thanksgiving Day Parade was originally imagined by Macy's employees, many of whom were first-generation immigrants who wanted to celebrate in a manner like their parents did back at home. It was staged by a mixture of store employees and professional entertainers, and called the "Christmas Day Parade," even though it took place on Thanksgiving. Now, it has made the brand ubiquitous, and is so popular thousands of people even trek to view the parade's balloons being inflated.