12 Memorable Event Marketing Campaigns

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Matchmaking, en Masse

Levi's proves "Size Does Matter"
Levi's brand jeans wanted to market their new slogan: "Size does matter." To accomplish this, Levi's hired A Squared Group to execute a publicity stunt in Washington Square Park in Manhattan. For the stunt, 75 single men and women were chosen to find their perfect match. The women had 5:01—a nod to Levi's 501 jeans—to race to a pile of men's jeans, grab a pair, and search among the 75 shirtless men to find the perfect match. The guerilla promotion, which reinforced the idea that everyone has a perfect fit, reached over 20 million consumers through unpaid media coverage.