12 Memorable Event Marketing Campaigns

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Dare to Try?

OfficeMax gets edgy.
Innova and PR partner Maccabee Group helped OfficeMax launch a new ink cartridge refill service with a revealing media event. Ten models braved sub-freezing Chicago weather to show off the iconic Windy City imagery airbrushed on their backs for media and curious passersby. Many media outlets, including the Associated Press, CNN, Forbes, the Chicago Tribune, and five Chicago network TV stations covered the eye-catching guerrilla promotion, helping drive OfficeMax’s ink sales up 15 percent the following week.