12 Memorable Event Marketing Campaigns

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Bring on the Beasts

Touring the Anheuser-Busch Clydesdales
It's one of America's most famous and memorable marketing campaigns, but don't you only see it on TV? The Budweiser Clydesdale hitch been the undisputed champion of "mobile" marketing since its introduction on April 17, 1933, when August Busch Jr. and Adolphus Busch III presented the hitch to their father to celebrate prohibition's repeal. Later that day in 1933, the Clydesdale hitch delivered the first post-prohibition case of beer. Today, the world-famous hitches—there are five active roaming around the country at all times—travel more than 100,000 miles each year in North America. That's one new city visited every week.