10 Ways to Spook Your Customers

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Set Monstrous Goals

Business transformation is overrated. It's good to have high aspirations and stretch goals, but large scale overhauls – of a company's brand, its operations, or it technology – frequently bring firms to their knees, rather than catapulting them past competitors. To avoid scaring your loyal customers away with radical changes, do some experiments first. Never underestimate the power and efficiency of incremental advances toward it.