10 Ways to Spook Your Customers
Never Do a Post-mortem
In the whirlwind of daily business activities, people rarely take the time to dissect and diagnose customer complaints. That's a shame. Complaints present a wonderful opportunity to not just recover gracefully (and perhaps win back a consumer's loyalty), but to identify the root cause of a problem and fix it. Bonus tip: What's even rarer than conducting a post mortem after a customer complaint? Examining customer compliments. There's great value in pinpointing what employee or business practice produced a happy client and then figuring out how to replicate that outcome more routinely.