10 Ways to Spook Your Customers
Avoid Accountability like the Plague
Have you ever heard a staff member tell a customer that fixing a problem was outside the scope of his or her particular job? A lack of accountability can be a gruesome disease if left untreated. Customer calls are not promptly (if ever) returned. Commitments are not kept. Obligations are forgotten. Want to create a brand experience that outshines all others? Make sure everyone in your company is prepared to accept responsibility when something goes awry.