10 Ways to Spook Your Customers

Everett Collection
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Avoid Accountability like the Plague

Have you ever heard a staff member tell a customer that fixing a problem was outside the scope of his or her particular job? A lack of accountability can be a gruesome disease if left untreated. Customer calls are not promptly (if ever) returned. Commitments are not kept. Obligations are forgotten. Want to create a brand experience that outshines all others? Make sure everyone in your company is prepared to accept responsibility when something goes awry.