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Can a "Green" Business Also Be a Profitable One?
While "going green" has been popular over the last decade, many businesses are still reluctant to switch over, fearing the cost of installing these systems outweighs the benefits. One YouTube video featuring Gary Hirshberg, president and CEO of organic food company Stonyfield Farm, explains how a business can go green and become environmentally responsible while still being profitable. Since going green 18 years ago, Hirshberg reports that Stonyfield Farm has grown over 24 percent annually—the rest of the organic food industry, meanwhile, is only growing four percent annually. Hirshberg believes non-renewable energy is the most inflationary cost in society, and explains why every project presents an opportunity to practice sustainability and make a difference.