10 YouTube Videos Every Entrepreneur Should Watch

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Seth Godin: Ideas That Spread, Win

In an address to the Greater Baltimore Technology Council in 2006, author, entrepreneur, and marketing expert Seth Godin summed up the importance of marketing with a very simple phrase: "Ideas that spread, win." Godin cites how one of the greatest inventions of all time, sliced bread, wouldn't be anywhere without marketing. In fact, for about 17 years after it was invented, no one bought sliced bread. There was no market for it, and people didn't know why they would need sliced bread. It took another company, the Taggart Baking Company in Indianapolis, to market the style and make it popular. Taggart's original creation, Wonder Bread, is now produced by three separate companies in three different countries.