11 Big Ideas to Watch in 2011

Yoko Furusho
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2. Paranoia, Inc.

Radical transparency is so last decade. Privacy and security are the new concerns swimming in the zeitgeist. Blame it on brouhahas over airport body scanners, WikiLeaks, and customer tracking by Web companies. Look for more upstarts like LifeLock, which offers identity theft protection, and Reputation Defender, which offers a service to remove one's personal information from websites, to be capitalizing on newfound fears about privacy. And Big Brother, beware.