11 Big Ideas to Watch in 2011

Yoko Furusho
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7. The Battle for Your Living Room

In September, Steve Jobs introduced his company's Apple TV, a little box that lives on top of your television and streams movies, as "one more hobby." But competition for your home-entertainment is getting serious. Google and start-ups like Boxee, Hulu, and Roku are jostling for space on your television screen with stand-alone gadgets and modified televisions and DVD players. All these new electronics will create a market for apps—tiny software programs sold online—that could eventually rival the billion-dollar smartphone app market. Our question: Who's going to build the living room version of Angry Birds?