11 Big Ideas to Watch in 2011

Yoko Furusho
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8. Bespoke Everything

Customization has been popular for years, led by pioneers like Threadless and Ponoko. Now, taking into account consumers' desire for quality over quantity, it's moving into industries that were hitherto unthinkable. Local Motors has designed an open source car, and New York City-based Adafruit sells electronics that are designed and built by users. Even the luxury brands are catering to whims of the hoi polloi: In September Chanel gave New York City shoppers a chance to customize the colors of ballet flats.