11 Businesses You Can Start in Your Pajamas in 2011

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Etsy Craft Master
Dennis Anderson

Anderson Soap Company

When Dennis Anderson was asked if he considered himself more of an artist or an entrepreneur, he thought for a moment and replied, “Well, somewhere in between. I like creating things.” Anderson has achieved what so many Americans crave: he has turned his craft—organic soap making, or saponification—into a profitable business from his home. Anderson Soap Company launched in 2007 in his California apartment, and has since moved into a rented house in Portland, Oregon, where he lives with his fiancée and children. Anderson, who started out as an accounting major in college, fell in love with soap making after taking a chemistry course that taught him the process. He has sold soaps to buyers in all 50 states and distributes internationally to Malaysia, Singapore, France, and Sweden.