11 Businesses You Can Start in Your Pajamas in 2011

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Online Wedding Resources
Emily Newman

OnceWed.com

Wedding dresses are bought (one hopes) only once, making them one of the most expensive purchases in a woman's life. So Emily Newman thought, why not buy second-hand? “I saw a need where women my age were dealing with a lot of the same things,” says Newman, the founder of the Once Wed, an online wedding community, based in Atlanta. “They didn’t have a huge budget, but they still wanted to wear a beautiful dress.” So Newman and her husband, who works in online advertising, teamed up to launch Once Wed, a site for brides-to-be. The site has grown from a used dress listing service to the be-all resource for brides, similar to TheKnot.com. Once Wed puts together inspiration guides and a popular blog, which helps drives traffic to the site.