11 Businesses You Can Start in Your Pajamas in 2011

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Custom Men’s Shirts
Danny Wong

Blank Label

Who said custom designed shirts had to be expensive? Blank Label is a Boston-based start-up that allows users to design custom dress shirts, choosing the fabric, pattern, buttons, and size, for a modest price under $100, depending on the extras. Blank Label was created by Danny Wong (center) and three co-founders (and classmates) in the summer of 2009. After a brief period of incubation by their college, Babson, the team chose not to take on an office lease. “It worked better for us,” says Wong. “We didn’t want to pay for office space.” The founders lived together in Shanghai for several months, developing relationships with suppliers and working out of their living room. At one point, they were operating with members based from home in three different time zones around the world, but Wong says it’s never been a problem.